Back in the day, if you wanted to get some information about a house like, say, this little beauty…

Gorgeous home in Greensboro (Listed by Yost & Little Realty)
…you would make note of the for sale sign in front and call the listing company. Then you would say something like,
“..Yes..I was on may way to work this morning and wanted to know about the house listed at 700 Country Club Drive. I was wondering how much they’re asking for it..”
Now, you may or may not have been in the market for a house. And you may or may not have been in a position to pay the $4.85 million dollars being asked. You would have spent another 90 seconds inquiring about bedrooms, bathrooms, size of the pool house (!) and all the other questions someone asks when they are - or want to appear to be - seriously interested in a house.
You would then either try to make an appointment to see it or tell the person on the other end of the line that you would be back in touch.
You would then move on to the next telephone number on your list and start the process all over.
Or you may not have had a specific address in mind but wanted to know what was on the market meeting your criteria. For that you might have scoured neighborhoods, the local newspaper, The Real Estate Book. All good sources.
Nowadays, though statistics state that over 80% of home buyers look to the internet when searching for a house.
You want to to know about the house at 700 Country Club Drive? You go to a online website and search. Or use the price, size, zip code parameters provided by the sites to drill down to the houses that are possible maybes.
There are MANY sites from which to choose. Some are pretty dead on with their data. Others, not so much.
Let’s take a quick look.
The data from most of these sites is pulled from various Multiple Listing Services (MLS). Every market is part of a MLS. That means that when a house is listed by a Realtor®, that property’s details are entered into the local MLS. (The Greensboro market is part of the Triad MLS). *
These feeds from the various MLS’s are what you see when you search a site. The breadth of MLS feeds and frequency of those feeds are what differentiate online real estate search sites.
- Realtor.com is the behemoth of the national network of MLS’s. All MLS’s in the country feed into the site and are updated every 24 hours.
- Yahoo! Real Estate is a popular site. Hmmm. I have issues with it.
- Homes.com - I have even more issues with it.
- Trulia.com
- Zillow.com
- listingbook.com - This is a great site not yet available to the entire country. It’s data is updated, at least from our MLS, every hour.
I performed a decidedly unscientific experiment. I looked to our local MLS and searched for properties listed in Greensboro zip code 27410. No other parameters. Ther result was 499 listings. I then went to each of these sites and searched for the same sole criteria - 27410 zip code.
Here are the results, in order of accuracy:
- listingbook.com (498)
- Realtor.com (551)
- trulia.com (553)
- yahoo! (631) several properties were listed twice
- homes.com (55) I have no idea where the data feed is from
- zillow.com (4459) …..!!? I couldn’t make it drill down to the one zip code.
The point of all this is not to discourage using the internet to start the search for a house. I use the internet to search for everything from appliances to martini glasses. But know that some sources will have outdated or unclear information.
I may be missing a trick on a couple of these sites, but I tried to approach the process as would any other consumer.
In the end, what you want to do is make sure you’re getting the full picture on what’s available to you so you can make an educated decision. Just as you would if buying a washing machine.
Or martini glasses.
* There are sites that pull data only from their own company’s listings, some show public record information or show properties which are listed as For Sale By Owner (FSBO) where there is not a real estate agent involved.
Tags: homes.com, houses online, listingbook.com, real estate searches, real estate site comparison, Realtor.com, trulia.com, Zillow.com